Saturday, April 27, 2024

Design by the Decades: Get inspired by 80s graphic design trends

80s graphic design

The 80s embraced a variety of design elements, including bold typography, neon colors, geometric shapes, and futuristic motifs. The style was often influenced by advancements in technology, such as the rise of personal computers and digital art. Overall, 80s graphic design was dynamic, expressive, and unapologetically bold. Retro style in graphic design refers to the use of design elements, aesthetics, and visual language that evoke nostalgia for a specific era. It often involves referencing and paying homage to past design trends, such as those from the 80s.

Film and Television Graphics

80s graphic design

The visual language of 80s advertising often incorporated vibrant colors, dynamic typography, and eye-catching graphics to capture the essence of the product or service being promoted. The 80s was also a time when talented graphic designers emerged onto the scene, leaving their own significant mark on the industry. These designers embraced the bold and experimental spirit of the era, combining it with their unique artistic vision and technical expertise. Let’s take a closer look at some of the renowned graphic designers who shaped the visual landscape of the 80s. 80s graphic design was a vibrant and transformative period in the history of design. It was a time of bold experimentation, innovative techniques, and the fusion of old and new.

What is the 80s aesthetic called?

The 80s witnessed a resurgence of retro 80s graphic design, with nods to the bold colors, geometric shapes, and typography of the 1950s and 1960s. This nostalgic revival gave rise to a unique blend of old and new, creating a visually captivating design style. The 80s were a time of bold experimentation and artistic freedom in graphic design. The key elements of bold typography, vibrant color palettes, geometric shapes, and playful patterns and textures defined the visual language of the era.

’80s Retrowave Neon Background

This retro trend was one to remember, and it keeps coming back in one way or another. There have been many movies and shows in the last ten years that featured characteristics of the 80s graphics and designs. Some of the characteristics of this style were the use of grids and computer-based fonts that gave the design a “digital” look. The album for the Tron soundtrack and the opening credits for The Terminator are a few examples of cyberpunk. In the 80s, music and visual aesthetics became deeply intertwined, with album covers serving as visual representations of the music’s essence.

Commercials and print ads featured glamorous models, exciting scenarios, and enticing visuals to create desire and influence purchasing decisions. The visual impact of these campaigns helped brands establish a strong presence in the market and connect with their target audience. One of the most groundbreaking developments in 80s design was the introduction of computer-generated graphics. This technological advancement allowed designers to explore new possibilities and push the boundaries of creativity. Design software such as Adobe Photoshop and Illustrator provided designers with tools to manipulate and enhance visuals, unleashing a wave of innovative and visually striking designs.

Retro Futuristic Speed Light Backgrounds

Lunar New Year Ceramics, '80s Hip-Hop Flyers, and Other Things I Liked This Week - Curbed

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Wells founded the center in 1988 and has spent the past 30 years collecting and exhibiting posters and graphics related to protest, activism, resistance, and struggles for equality. On June 30, they’ll open an online exhibition of posters chronicling LGBTQ struggles and celebrations, drawing on other collections, including the ONE Archives. While in-person exhibitions won’t resume until next year, the center will reopen on June 15 for those interested in making research appointments to peruse their extensive archive.

But without a tool to put these designs into print, the Macintosh could only be dismissed as a fancy toy with little real-world application. There was no social media and mostly no Internet; the best you could do was a TV and a personal computer.Everything was extra; the clothes, the hair and make-up, and the music. These crazy years changed everything, and design evolved to look more like we see it today. These were exciting times with a lot of innovations and changes(even globally), and if you compare 1980 to 1989, they don’t have anything in common. Every household looked completely different, and so many styles were born that are still popular today, so many creative artists gave something to the community.

The bright neon colors, jagged typography, and hair-raising designs caused a stir. 80s avant-garde graphic design finds its place in the rising popularity of VHS video cassettes, as well as creative 80s typography design experiments. Arcade Machine is inspired by everything 80s, from shows like Miami Vice to video games and a combination of cyberpunk. This type of font features pointy lines on every character, making it look edgy and aggressive. This highly stylized font is perfect for display copy, and it features uppercase, lowercase, and ligatures.

80s graphic design

Digital Style

Sheila Levrant de Bretteville’s poster for the Women’s Graphic Center illustrates just that, as it advocates the need for women to learn how to print and set type in order to create their own content. Levrant de Bretteville asserted that embracing digital technologies would facilitate greater access to those tools. Palm trees and sunsets were so popular in the ’80s, especially when combined with abstract and digital elements. Use this loop for a music video, video game, or wherever you need a retrofuturistic clip.

The cyberpunk style captured the imagination of the era, creating a visual representation of a society on the cusp of technological advancement and societal change. There is nothing wrong with missing its design aesthetics, and we really mean it! I mean, the 80s was a terrific time of absolutely bright, bold, and unique designs, and if you desire, you can always try to bring it back to life by creating the 80s style of design yourself. After taking a look at some of the most iconic imagery and design styles listed above, feel free to recreate them in your designs to give your project the 80s feel you were going for. Nature was, therefore, a tremendous driving force behind the common visual themes of the 70s, including flowers, mushrooms, sunsets, and earthy browns, reds, yellows, and greens. Many of these trends are a continuation of popular elements of psychedelic 1960s designs.

Featuring bold neon hues, 1980s music video vibes, geometric patterns, more, these unique backgrounds are perfect for injecting some retro flair into your projects. Whether you’re looking for a classic ’80s new wave style or something a little more cyberpunk, there’s something here to suit your needs. Since people looked forward to the future, a scientific aesthetic emerged.

Bold coloring and lines are implemented to create cartoonish style icons that adorned t-shirts, curtains and illustrations alike. Cute little icons were covered with food items often sweets, ice cream, bananas, musical notes, flowers, unicorns, hearts, and cuddly stuffed animals. Say hello to the abundance of heart- and rainbow-infused merchandise that mesmerized the children’s market throughout the 1980s. With the pop artist Lisa Frank at the head of it all, the 80s were all about brightly-colored, shiny images on products such as toys, school supplies and of course, stickers. Another defining factor that set California apart from the East Coast design world at the time was the sheer number of women practicing graphic design out East. Retaining greater autonomy in one’s work was a driving force behind postmodern design theory, but it also was relevant from a feminist perspective.

After releasing the Memphis Group’s work at a prestigious furniture fair ‘Salone del Mobile’ in the early 80s, the movement instantly took off. Eventually, the Memphis-Milano Style spread over many other design areas. Movie posters, album covers, and interiors everywhere featured palm trees, neon pastels, and retro suns. The tropical style of the 80s remains popular with a resurgence in modern-retro brands like Poolsuite FM/Vacation.Inc.

Even more interesting is the (back then) complex rendering of the Death Star during the rebellion meeting to plan its destruction. By the end of the 70s, the laser grid starts to be widely recognised among sci-fi fans. This is also when artwork with light grids starts appearing in advertisements, graphic design and film, a subtle detail more than anything. And speaking of stickers…when it came to ’80s Cute, pop artist Lisa Frank was queen of design. In fact, in 1979 at the young age of 24, Frank started her company and proceeded to put her brightly-colored images on products such as toys, school supplies and of course, stickers. Frank’s illustrations have a color and shine that makes them seem as if they could leap from the surface.

Typography took center stage, capturing attention and making a statement. Actually, Memphis contrasted minimalism and unlimited self-expression which sometimes borders on creative anarchy. It’s true that the movement was criticized for destroying the concept of good taste — but which one wasn’t? Today it more and more often appears in interior and graphic design (much alike other ’80s design traits), so I’ll help you get fascinated and spot a Memphis pattern at first sight.

At that time, you didn't go online to watch music videos on YouTube or create your playlist; you had to - gasp - sit in front of your television to watch MTV, which was first broadcast in 1981. The first big games with raster graphics were Pac-Man, Frogger, and Space Invaders. The retro, pixel, and brightness aesthetic that these games embodied has since gained cult status and is still used in many designs today. The typical bold 80s neon color palette was contrasted sharply against a pitch black or a dark blue or dark purple background, making the bold letters pop even more. Imagine cartoon text reminiscent of graffiti, and you have an idea of the typography of the decade.

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